Jaguar and Land Rover Merge Dealerships, Strengthen Brands
- Jaguar and Land Rover dealers will be sharing sales facilities in the future.
- Franchise numbers won't change, but dealers will merge to modern, two-brand showrooms.
- Jaguar and Land Rover both have important vehicle debuts this week at the Los Angeles auto show.
SANTA MONICA, California — "Forty-five percent of people who own a Jaguar own an SUV," said Jaguar Land Rover North America President Andy Goss explaining the consolidation of Jaguar and Land Rover dealerships around the U.S. during a meeting at Edmunds headquarters. Goss says exposing Jaguar owners to the Land Rover brand at the dealer level is one of the reasons putting both franchises under one roof makes good sense.
Goss describes the process as "245 rooftops becoming 200," — the same number of franchises, just newly combined JLR stores.
A new Jaguar Land Rover Center opened in Paramus, New Jersey in early October, merging two local dealers into one contemporary 68,000-square-foot facility. Goss says 20 more dealerships will unite soon.
With important new models from both the Jaguar and Land Rover lineups on display this week at the 2012 Los Angeles Auto Show, Goss says, "It's critical that our dealer network also look to the future with modern facilities that have the proper footprint and quality experience to present these two growing luxury brands."
Jaguar Land Rover North America sales combined are up 13 percent year to date through October, with Land Rover sales up 18 percent year to date. Jaguar sales remain flat for the year.
Goss has been at Jaguar Land Rover for just 18 months now. He was formerly president of Porsche U.K. and worked for Toyota before that.
Edmunds says: Now that the brands are officially together under the same roof, expect to see more models enter the respective lineups as the brands seek to fill empty niches.