Hyundai Intrado Previews Automaker's Future Styling Direction: 2014 Geneva Auto Show


  • Hyundai Intrado Picture

    Hyundai Intrado Picture

    Hyundai Intrado Concept. | February 24, 2014

4 Photos

Just the Facts:
  • The Hyundai Intrado concept, which will debut at the 2014 Geneva Auto Show, previews the Korean automaker's future styling direction.
  • "Intrado has resulted from fresh consideration of what consumers will need and expect of their cars in the near future," Hyundai said in a statement.
  • The concept also showcases Hyundai's new hydrogen fuel cell drivetrain.

GENEVA — The Hyundai Intrado concept, which will debut at the 2014 Geneva Auto Show, previews the Korean automaker's future styling direction.

"Intrado has resulted from fresh consideration of what consumers will need and expect of their cars in the near future," Hyundai said in a statement.

The concept also showcases Hyundai's new hydrogen fuel cell drivetrain. Intrado has a driving range of around 373 miles and can be refueled in minutes, according to the company. The drivetrain is smaller and lighter than the drivetrain in the 2015 Hyundai Tucson Fuel Cell SUV.

The Intrado name comes from the underside of an aircraft's wing. The car's weight-saving features also are inspired by aircraft.

"The vehicle's distinctive shape is dictated by the need to be aerodynamically efficient," Hyundai said. "It is free of unnecessary adornments and features minimal detailing."

The bright orange cabin gets carbon-fiber details.

The concept is important because it illustrates the styling direction that's being developed by Peter Schreyer. He is the former Kia design boss who was promoted to head of design for Hyundai and Kia in January 2013.

This is the first Hyundai to have been developed under Schreyer's direction.

Edmunds says: Although this is a concept, Intrado signals to car shoppers that Hyundai's styling direction has a major European influence and that the automaker is increasingly committed to eco-friendly fuel-cell vehicles.

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