Hyundai Equus by Hermes Debuts at 2013 Seoul Auto Show
- Korean automaker Hyundai Motor has teamed with French fashion icon Hermes to create the Equus by Hermes concept.
- The company made only three concept cars, and says it has no immediate plans for production.
- The Equus by Hermes concept was unveiled Thursday at the 2013 Seoul Auto Show.
SEOUL, South Korea — Hyundai Motor has teamed with French fashion icon Hermes to create the Equus by Hermes concept, unveiled Thursday at the Seoul Auto Show. Halfway around the world, at the 2013 New York Auto Show, the Korean automaker pulled the wraps off the face-lifted 2014 Hyundai Equus for the U.S. market.
For the Seoul show, Hyundai made only three Equus by Hermes concept cars, and said it has no immediate plans for building the customized long-wheelbase sedan.
The company, which continues to drive upmarket, said it intended the concepts to "showcase Hyundai's brand enhancement efforts through design (and) show the value of combining craftsmanship and innovation."
Hyundai said it elected to partner with Hermes because it is a "brand that maintains a balance between practicality and aesthetic harmony."
Top executives from the two companies began discussions more than two years ago, at the 2010 Paris Auto Show, Hyundai said. Once an agreement was reached, Hyundai's R&D Center and Design Center handled technical development and production, while Horizon, a design subsidiary of Hermes, focused on the design and hand-crafted the concept interiors.
Two years ago, Hyundai built a limited number of Genesis by Prada sedans for the Korean market.
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