Honda Summer Clearance Sales Event Tickles Funny Bone


  • 2012 Honda CR-V Picture

    2012 Honda CR-V Picture

    At the 2014 Honda Summer Clearance Sales Event, the 2014 Honda CR-V is available for $209 a month for 36 months with $1,999 due at signing. | August 05, 2014

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Just the Facts:
  • The 2014 Honda Summer Clearance Sales Event is designed to spread good cheer, as well as savings.
  • "Summer Cheerance," which includes funny videos, memes and visual jokes via social media, runs through August 8.
  • Car shoppers can find deals on a number of Honda vehicles, including the 2014 Honda Civic sedan and 2014 Honda CR-V crossover.

TORRANCE, California — The 2014 Honda Summer Clearance Sales Event is designed to spread good cheer, as well as savings.

"Summer Cheerance," which includes funny videos, memes and visual jokes via social media, runs through August 8.

"Videos will capture unsuspecting participants experiencing acts of cheer and will then be shared on Honda's social channels during the 'Summer Cheerance' effort," the automaker said in a statement. "Live cheer events include randomly placed piƱatas filled with goodies at various locations."

On TV, the campaign features six TV spots spun off of actual social media posts from people who are unhappy with their current cars.

Car shoppers can find deals on a number of Honda vehicles, including the 2014 Honda Civic sedan and 2014 Honda CR-V crossover.

The 2014 Honda CR-V is available for $209 a month for 36 months with $1,999 due at signing. The 2014 Honda Civic sedan is available for $159 a month for 36 months with $1,999 due at signing.

The campaign also has a charitable twist. Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of the effort.

Edmunds says: It's a trifecta for car shoppers with the Honda Summer Clearance Event: Get a great deal on a car, laugh a little and help a good cause.

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