High-Performance Ram Pickup Concept Set for 2013 Woodward Dream Cruise
- Chrysler says it will debut a high-performance Ram concept pickup truck on Saturday at the 2013 Woodward Dream Cruise.
- Details about the truck are scarce, but it may be a new version of the Power Wagon or Ram SRT.
- The truck will be revealed at 10 a.m. EDT.
AUBURN HILLS, Michigan — Chrysler says it will debut a high-performance Ram concept pickup truck on Saturday at the 2013 Woodward Dream Cruise.
Details about the truck are scarce, but it may be a new version of the Power Wagon or Ram SRT. The Dodge Ram SRT-10, which was powered by the Viper V10 engine, ended production in 2006. Chrysler billed it as the "ultimate" performance truck and touted its top speed of 150 mph.
The new concept truck will be revealed at 10 a.m. EDT.
The Ram concept takes aim at the 2014 Ford F-150 Tremor, which will make appearances at the Dream Cruise and pace the field on Saturday for the NASCAR Camping World Truck Series Michigan National Guard 200.
Chrysler stands out from other automakers with its concept reveal at the Dream Cruise. The truck's debut is said to mark the first time that an automaker has introduced a concept vehicle at the event and allows Chrysler to hog much of the limelight at what has become an annual rite of summer in Michigan.
The concept truck is also a warning shot to Ford, which is the only major automaker to offer a high-performance version of its full-size pickup.
The Woodward Dream Cruise is the world's largest one-day automotive event, according to its organizers. It draws 1.5 million people and 40,000 classic cars each year from around the world.
Edmunds says: The Ram concept pickup truck debut may be the most talked-about event of the weekend.