GM Rolls Out Online Car Shopping | Edmunds.com
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GM Rolls Out Online Car Shopping


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Just the Facts:
  • General Motors is rolling out an online car-shopping tool that lets consumers do everything from getting a price to applying for financing.
  • The new service is dubbed "Shop-Click-Drive."
  • Approximately all of the automaker's 4,300 Chevrolet, Cadillac, Buick and GMC dealers can feature the Shop-Click-Drive tool on their Web sites.

DETROIT — General Motors is rolling out an online car-shopping tool that lets consumers do everything from getting a price to applying for financing.

The new service is dubbed "Shop-Click-Drive."

Essentially all of the automaker's 4,300 Chevrolet, Cadillac, Buick and GMC dealers will be able to feature the Shop-Click-Drive tool on their Web sites.

The new approach, which had been tested in a pilot program earlier this year, does not bypass the dealer. But, in theory, a consumer could avoid ever setting foot inside an actual showroom.

The buyer can choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing — all online. The Shop-Click-Drive tool is available 24 hours a day, seven days a week.

"We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership," said Kurt McNeil, GM's vice president of U.S. sales operations, in a statement. "We engaged dealers to help us develop 'Shop-Click-Drive' to address this need."

The automaker says the tool is designed to combine the convenience of the Internet with personal service. In the pilot program, some dealers offered a concierge service for online buyers that included test drives.

Edmunds says: GM's new resource should improve the relationship between the dealer and the customer. Expect other auto companies to follow.

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