Ford To Dabble in Home Makeover, With an Eye on Saving Energy


  • 2013 Ford C-Max Energi Picture

    2013 Ford C-Max Energi Picture

    The 2013 Ford C-Max Energi is being positioned by Ford as a home's biggest electrical appliance. | January 09, 2013

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Just the Facts:
  • Ford and its partners plan to makeover the home of a "typical American family" with energy-saving products, as the automaker announces the convergence of the home appliance and transportation sectors at the 2013 CES Show.
  • Ford said the contest and promotion details will be coming soon.
  • Ford wants to show ordinary consumers how to lower their electricity bills through the use of technology in a new electric energy initiative dubbed MyEnergi Lifestyle.

LAS VEGAS — Ford and its partners plan to makeover the home of a "typical American family" with energy-saving products, as the automaker announces the convergence of the home appliance and transportation sectors at the 2013 Consumer Electronics Show.

Ford said the contest and promotion details will be coming soon. The contest appears to take a page from the playbook of HGTV, but with a green theme that positions the car as a home's biggest electrical appliance.

"A plug-in vehicle is the largest electrified product most people will ever buy and it serves as a catalyst for adoption of products that reduce CO2 and save money," said Ford in a statement on Tuesday that highlights the benefits of its 2013 Ford C-Max Energi.

Ford wants to show ordinary consumers how to lower their electricity bills through the use of technology in a new electric energy initiative dubbed MyEnergi Lifestyle. Working with the Georgia Institute of Technology, the automaker said its energy-saving ideas could cut the energy costs of an average single family home by as much as 60 percent.

Those energy-saving techniques include dishwashers and water heaters that are programmed to do most of their high-energy tasks at night and smart thermostats that program themselves and automatically save energy when the homeowner is away. Ford is also touting its Value charging system that uses cloud computing to charge an electric vehicle when utility rates are lowest.

"If every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas off the power grid," Ford said.

The automaker has hooked up with such heavy hitters in the home appliance, renewable energy and power management industries as Eaton, SunPower and Whirlpool in the new initiative.

Edmunds says: If you want to cut your utility bills, Ford is about to launch a contest that should be a winner.

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