Ford Says Trust Will Be Major Trend in 2013


  • Ford Trend Report Illustrations

    Ford Trend Report Illustrations

    Ford says "Trust is the New Black" in its first trend report. | December 07, 2012

Just the Facts:
  • Ford published its first trend report on Thursday, saying that trust will be a huge consumer issue in 2013, along with the rise of minimalism.
  • "Trust is the New Black," the report says.
  • "Given its relative scarcity, trust is emerging as a key positive differentiator for brands," according to the automaker.

DEARBORN, Michigan — Ford published its first trend report on Thursday, saying that trust will be a huge consumer issue in 2013, along with the rise of minimalism.

"Trust is the New Black," the report says. "Given its relative scarcity, trust is emerging as a key positive differentiator for brands."

Some critics reacted skeptically to Ford's report.

USA Today said the top-ranked trend "seems almost ironic" as Ford grapples with recalls of some of its most important vehicles, including the 2013 Ford Escape and Fusion with the 1.6-liter EcoBoost engine. The 2013 Fusion was recalled again on Friday to replace faulty headlamps, according to the National Highway Traffic Safety Administration.

Ford said it published the trend report — which has applications beyond the auto industry — because it is "more than just a car company."

Ford described itself as a "lifestyle enabler."

Edmunds says: A nice break from the Mayan doomsday predictions, at any rate.

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