Ford Says Trust Will Be Major Trend in 2013


  • Ford Trend Report Illustrations

    Ford Trend Report Illustrations

    Ford says "Trust is the New Black" in its first trend report. | December 07, 2012

Just the Facts:
  • Ford published its first trend report on Thursday, saying that trust will be a huge consumer issue in 2013, along with the rise of minimalism.
  • "Trust is the New Black," the report says.
  • "Given its relative scarcity, trust is emerging as a key positive differentiator for brands," according to the automaker.

DEARBORN, Michigan — Ford published its first trend report on Thursday, saying that trust will be a huge consumer issue in 2013, along with the rise of minimalism.

"Trust is the New Black," the report says. "Given its relative scarcity, trust is emerging as a key positive differentiator for brands."

Some critics reacted skeptically to Ford's report.

USA Today said the top-ranked trend "seems almost ironic" as Ford grapples with recalls of some of its most important vehicles, including the 2013 Ford Escape and Fusion with the 1.6-liter EcoBoost engine. The 2013 Fusion was recalled again on Friday to replace faulty headlamps, according to the National Highway Traffic Safety Administration.

Ford said it published the trend report — which has applications beyond the auto industry — because it is "more than just a car company."

Ford described itself as a "lifestyle enabler."

Edmunds says: A nice break from the Mayan doomsday predictions, at any rate.

Comments

  • Trust is going to be a hard thing for ford to earn in my book we have a 2013 escape that is in the shop nearly as much as it is on the road. We have asked ford to buy back the car and they have declined even though it has enough visits to qualif for the lemon law. I dont Trust ford I did before this car but not now and not ever...

  • arveejay arveejay Posts:

    Hearing Ford boasting about trust after my 2012 FX4 developed a cracked grill at 6000 miles, which they would not replace because they say it's normal for the hood to crack when it is slammed. Then having Ford tell me my windows coming to a stop 4 times on the way up in my 2013 Escape when the outside temp was 30 degrees, and then telling me everything was working as designed after it sat in a warm shop for 2 hours makes me laugh. They are the same old Ford, they will not stand behind their vehicles. I left GM in 2011and bought 3 new Fords in 3 years. I am back buying and driving GM vehicles. Ford, I trusted you and I got crapped on. (NEVER AGAIN).

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