Ford Poised To Be Best-Selling U.S. Auto Brand Again, Company Says
- Ford is crediting the 2013-'14 Ford Fiesta, 2013-'14 Ford Fusion and the 2013-'14 Ford F-150 with helping it to retain the best-selling brand title in the U.S.
- The automaker said its Ford brand expects to sell more than 2.4 million vehicles in 2013, well ahead of 2nd-place Toyota.
- The Ford F-series is the best-selling vehicle, car or truck, in the U.S. for the 32nd year and the best-selling truck for the 37th year.
DEARBORN, Michigan — Ford expects to retain its title as the best-selling vehicle brand in North America for the fourth year in a row, thanks to such key models as the 2013-'14 Ford Fusion, 2013-'14 Ford Escape and 2013-'14 Ford Fiesta.
The automaker said its Ford brand expects to sell more than 2.4 million vehicles in 2013, well ahead of 2nd-place Toyota.
"We're seeing double-digit sales growth in cars, trucks and utilities," said John Felice, vice president of Ford's U.S. marketing, sales and service. With 16 launches in 2014, "we're looking to keep our sales momentum going."
Sales of Ford Fiesta are projected to be a record 70,000 in 2013, with the Ford Fusion topping 290,000, also a record.
Ford said it was the best-selling utility brand for the third straight year, with sales up more than 10 percent. The 2013-'14 Ford Escape leads that increase, with projected record sales of more than 300,000, with sales of the Ford Explorer also up about 15 percent.
Hybrid sales nearly tripled in 2013, topping 80,000 for the Ford brand.
The company's — and the country's — biggest seller once again was the full-size Ford F-series pickup truck, with projected sales of around 750,000. The F-series is the best-selling vehicle, car or truck, in the U.S. for the 32nd year and the best-selling truck for the 37th year.
Edmunds says: An impressive feat from Ford.