- The Ford Focus continues to be the world's best-selling vehicle nameplate, Ford said on Tuesday.
- Citing Polk's latest global vehicle registration data, Ford said Focus registrations rose 18 percent in the first quarter to 288,724.
- Strong demand for Focus in key markets such as China and Brazil fueled the growth.
DEARBORN, Michigan — The Ford Focus continues to be the world's best-selling vehicle nameplate, Ford said on Tuesday.
Citing Polk's latest global vehicle registration data, Ford said its analysis shows that Focus registrations rose 18 percent in the first quarter to 288,724 compared to the same period a year ago.
Strong demand for Focus in key markets such as China and Brazil fueled the growth. Focus registrations in China reached 104,065 vehicles, up 153 percent compared to the first quarter of 2012. In Brazil, demand rose 18 percent, with 7,227 vehicles registered during the period.
Ford said it has ramped up capacity worldwide to meet growing customer demand for the Focus, including such models as the high-performance Focus ST. The Focus is now produced in nine plants worldwide, giving Ford the capacity to build more than two Focus vehicles every minute.
Last year, Toyota disagreed with Ford when the Dearborn automaker said the Focus blew past the Corolla in terms of global registrations. Toyota includes Corolla derivatives, such as the Matrix, in its vehicle count. When asked by Edmunds to comment, Toyota responded today with the following statement:"At Toyota, we tend to look at the big picture, not at sales results for any one model in any one quarter. Our goal is to make sure we deliver a great ownership experience to each and every one of our customers throughout the world. With a newly styled Corolla coming later this year, we are confident that the world's best-selling vehicle will continue to set the global standard for value, reliability and customer satisfaction."
The 2014 Toyota Corolla features a more daring design, which may ramp up this competition even more.
Edmunds says: The tussle between Toyota and Ford over the compact sales crown should become even more heated once the redesigned Corolla hits showrooms in the fall.