Ford and Lincoln Dealers Offer Customers No-Cost Replacement of Motorcraft Brake Pads | Edmunds.com
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Ford and Lincoln Dealers Offer Customers No-Cost Replacement of Motorcraft Brake Pads


Just the Facts:
  • A new program at Ford and Lincoln dealerships provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.
  • "This program isn't associated with a recall," Elizabeth Weigandt, a Ford spokesman, told Edmunds in response to a query. "It's just a customer-service program designed purely to support our customers' ownership experience and to encourage them to visit our dealers for service."
  • In order to qualify for no-cost replacement of brake pads, customers must first buy a new set of brakes from a Ford or Lincoln dealer.

DEARBORN, Michigan — A new program at Ford and Lincoln dealerships provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014.

"This program isn't associated with a recall," Elizabeth Weigandt, a Ford spokesman, told Edmunds in response to a query. "It's just a customer-service program designed purely to support our customers' ownership experience and to encourage them to visit our dealers for service."

In order to qualify for no-cost replacement of brake pads, customers must first buy a new set of brakes from a Ford or Lincoln dealer. The offer applies to Motorcraft brake pads replaced on a Ford, Lincoln or Mercury vehicle.

Then, after the brake pads on that set wear down to less than 3 millimeters, the pads can be replaced at no cost for the entire time the consumer owns the vehicle. Labor and any extra parts are not included.

If the customer sells the vehicle to another person, the program no longer applies.

The program also is running at Quick Lane Tire & Auto Centers.

Some commercial vehicles, excluding taxi, limousine, postal, police, towing or emergency vehicles, are eligible for the program. Racing vehicles are not eligible.

Edmunds says: Consumers should be aware that this is not a warranty, but a "customer program" with different rules.

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