Ferrari Shows Its Funny Bone With YouTube Video Marking Facebook Milestone
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Ferrari Shows Its Funny Bone With YouTube Video Marking Facebook Milestone


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Just the Facts:
  • Ferrari hit 10 million fans on Facebook and celebrated the milestone with a video on YouTube showing its Formula 1 drivers and chairman as cartoon characters.
  • The video shows Ferrari Chairman Luca di Montezemolo and Formula 1 drivers Felipe Massa and Fernando Alonso literally being blown away by 10 million fans.
  • It was one of those rare moments in the auto industry that saw an iconic executive portrayed in cartoon form.

MARANELLO, Italy — Ferrari hit 10 million fans on Facebook and celebrated the milestone by posting a video on YouTube showing its Formula 1 drivers and chairman as cartoon characters.

The video shows Ferrari Chairman Luca di Montezemolo and Formula 1 drivers Felipe Massa and Fernando Alonso literally being blown away by 10 million fans.

It was one of those rare moments in the auto industry that saw an iconic executive portrayed in cartoon form. Montezemolo is known for his exquisite wardrobe and serious demeanor. The cartoon shows him at his desk, as winds pick up and blow Ferrari parts — and a car — across the screen. The Formula 1 drivers follow.

Edmunds says: An unusually lighthearted moment for Ferrari.

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