- A Ferrari bobsled built for use by the Italian team in the Sochi 2014 Olympic Winter Games has debuted.
- The Italian automaker's sledding technology will also be used for skiing, snowboarding and ski-jumping.
- Ferrari is following in the footsteps of BMW, which is designing a bobsled for Team USA for the 2014 Olympics.
MARANELLO, Italy — Just days ago, Ferrari grabbed headlines with its 950-horsepower 2014 Ferrari LaFerrari at the 2013 Geneva Auto Show. The Italian automaker has now switched gears in a dramatic fashion, showing off its latest vehicle — an Olympic-bound bobsled that relies on manpower, not horsepower.
Ferrari announced on Tuesday that it has designed and developed a bobsled for the Italian team to use in the Sochi 2014 Olympic Winter Games. It did not put a price tag on the sled.
The collaboration between the Italian National Olympic Committee (CONI) and Ferrari began in 2007 and includes the development of innovative solutions for bobsledding, skiing, snowboarding and ski-jumping at the upcoming Olympics.
Ferrari said it started to develop a two-man bob with CONI for the Vancouver 2010 Olympic Winter Games and that its design later helped the Patrick Baumgartner/Alessandro Grande duo win gold at the Innsbruck 2012 Youth Olympic Games.
The Italian automaker was commissioned again by CONI to proceed with the development of a sled to be used in the competitive season leading up to Sochi. The Prancing Horse technicians have improved the chassis mechanics and aerodynamics of the old sled and have it ready for its first test on the track in two weeks in LaPlagne, France.
The automaker-bobsled connection is not a new development. BMW of North America announced last November that it is designing a two-man bobsled for Team USA for the Sochi 2014 Olympic Winter Games. BMW applied its EfficientDynamics technology to the sled plan and is currently refining it with help from engineers at BMW Group DesignworksUSA.
The 2014 Olympic Winter Games will occur in Sochi, Russia with the opening ceremony on February 7, 2014.
Edmunds says: We think the Ferrari bob just doesn't look right in white. It would undoubtedly look better in Rosso Corsa red.