Diddy Turns Pitchman for 2014 Fiat 500L


  • Sean "Diddy" Combs Picture

    Sean "Diddy" Combs Picture

    Sean "Diddy" Combs is helping sell consumers on the idea of a four-door Fiat, courtesy of the new 2014 Fiat 500L commercial. | February 14, 2014

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Just the Facts:
  • Chrysler has turned to hip-hop icon Sean "Diddy" Combs to help sell its four-door 2014 Fiat 500L to car shoppers.
  • A new television commercial dubbed "Mirage" stars Combs and the latest addition to the Fiat lineup.
  • The 2014 Fiat 500L is on sale now.

AUBURN HILLS, Michigan — Chrysler has turned to hip-hop icon Sean "Diddy" Combs to help sell its four-door 2014 Fiat 500L to car shoppers.

A new television commercial dubbed "Mirage" stars Combs and the latest addition to the Fiat lineup.

The 2014 Fiat 500L is on sale now.

The commercial shows two guys lost in the desert. They watch as two Fiat 500Ls pass by, one with Diddy inside. The two dismiss him as a mirage, since "Fiat doesn't make a four-door car."

"The commercial challenges the notion that the Fiat brand only makes small cars," said Chrysler in a statement.

This is not the first time that Fiat has recruited a major star to help sell its cars. Earlier, singer and actress Jennifer Lopez starred in a Fiat 500 commercial.

Edmunds says: A clever way to make an important point about the roomy Fiat 500L.

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