Customized 2014 Jeep Cherokee, Ram 1500 Headed for 2013 SEMA Show


  • 2014 Jeep Cherokee Picture

    2014 Jeep Cherokee Picture

    The 2014 Jeep Cherokee gets the Mopar treatment for the 2013 SEMA Show. | October 08, 2013

4 Photos

Just the Facts:
  • A 2014 Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 customized by Mopar are bound for the 2013 SEMA Show.
  • Chrysler released sketches of the four on Tuesday, but offered no details about the vehicles.
  • The automaker said 20 Mopar-modified vehicles are set for the SEMA show, including some from SRT.

AUBURN HILLS, Michigan — A 2014 Jeep Cherokee, Ram 1500, Fiat 500L and Chrysler 300 customized by Mopar are bound for the 2013 SEMA Show.

Chrysler released sketches of the four on Tuesday, but offered no details about the vehicles.

The automaker said 20 Mopar-modified vehicles are set for the SEMA show, including some from SRT.

"We developed these Mopar-modified vehicles to inspire ultimate customization," said Pietro Gorlier, Mopar president and CEO, in a statement.

Chrysler said it will also highlight Jeep Performance Parts developed by its newly created Mopar Off-Road Division at the SEMA show.

The Detroit automaker is one of the first to begin rolling out its SEMA entries. Hyundai has led the pack with several vehicles, including the 2013 Hyundai Veloster Turbo Yellowcake Night Racer.

Edmunds says: Chrysler is planning a major offensive for the 2013 SEMA Show.

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