Custom 2013 Ram 2500 Man of Steel Power Wagon Debuts


  • 2013 Ram 2500 Man of Steel Power Wagon Picture

    2013 Ram 2500 Man of Steel Power Wagon Picture

    A custom 2013 Ram 2500 Power Wagon gets the Man of Steel treatment. | June 06, 2013

6 Photos

Just the Facts:
  • A custom 2013 Ram 2500 Man of Steel Power Wagon is one of the highlights of a new partnership between Ram Trucks and Warner Brothers.
  • The one-of-a-kind superhero truck will debut on June 10 in New York City at the world premiere of Man of Steel, the latest Superman movie.
  • The truck will be auctioned off for charity at an undisclosed date.

AUBURN HILLS, Michigan — A custom 2013 Ram 2500 Man of Steel Power Wagon is one of the highlights of a new partnership between Ram Trucks and Warner Brothers.

The one-of-a-kind superhero truck will debut on June 10 in New York City at the world premiere of Man of Steel, the latest Superman movie.

The truck will be auctioned off for charity at an undisclosed date.

The dark gray truck features a glossy black roof with red grille accents, 17-inch satin black off-road wheels, Superman logos and a bespoke vehicle wrap inspired by Superman's own superhero livery.

The interior gets custom mesh seat inserts also reminiscent of the Superman livery, pewter leather seats, red trim and Man of Steel badging on the glovebox.

In addition, Ram Trucks has launched a co-branded commercial for the 2013 Ram 1500 with Warner Bros. Pictures as part of its partnership for the upcoming Man of Steel movie.

On top of the 30-second spot, Chrysler provided several vehicles to Warner Bros. for the film. The duo also teamed up with DC Entertainment comic artist Shane Davis to create a custom illustration for a print ad that will run June 7 in the weekend edition of USA Today.

The commercial features footage from the movie and shots of a 2013 Ram 1500 driving through a variety of different landscapes. A voiceover during the commercial says, "Everyone has the ability to do something amazing — some just do it on a more regular basis."

"Ram celebrates those who dare to be great and never back down from a challenge," said Reid Bigland, Ram Truck Brand president and CEO in a statement. "This is the essence of Superman and also embodies our Ram truck buyers, who believe in hard work, integrity and standing up for what is right."

Man of Steel features Henry Cavill, Amy Adams and Kevin Costner and opens on June 14.

Edmunds says: Ram and Superman may prove to be an unbeatable combination.

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