Consumers Ready To Provide DNA Samples, Fingerprints To Get Personalized Car


  • Google Autonomous Car Picture

    Google Autonomous Car Picture

    More than half of global consumers say they "would be likely to ride in a car controlled entirely by technology that does not require a human driver," said Cisco Systems | May 15, 2013

Just the Facts:
  • Consumers are ready to trade personal information, including DNA samples, fingerprints and weight, in return for high-tech car security and customization, a new study found.
  • The global study, by software supplier Cisco Systems, revealed that 60 percent of respondents would provide biometric information in order to get improved vehicle technology.
  • The study found that a majority of consumers would reveal their height and weight, along with entertainment preferences, in order to get a more customized vehicle.

SAN JOSE, California — Consumers are ready to trade personal information, including DNA samples, fingerprints and weight, in return for high-tech car security and customization, a new study found.

The global study, by software supplier Cisco Systems, revealed that 60 percent of respondents would provide biometric information in order to get improved vehicle technology.

The study found that a majority of consumers would reveal their height and weight, along with entertainment preferences, in order to get a more customized vehicle.

Consumers apparently are more than ready for cars that drive themselves, according to the study.

More than half of global consumers say they "would be likely to ride in a car controlled entirely by technology that does not require a human driver," said Cisco Systems.

The consumers most ready for autonomous vehicles are those in Brazil, India and China, the study said.

A major takeaway from the study is that the auto industry is falling behind consumers' desires when it comes to technology features.

"Most consumers expect to be connected to the Internet wherever they are," said Andreas Mai, director of product marketing for Connected Industries Group at Cisco. "This consumer survey confirms that it is time to take the Internet to the roads and into our cars."

Consumers can't seem to get enough information from behind the wheel.

The study found that gas-price tracking was the highest priority when consumers were asked about what kind of automated features they were looking for in a vehicle.

Consumers say they also want to track insurance prices, roadside-assistance availability and recall information from their vehicles.

The study surveyed more than 1,500 consumers in 10 countries.

Cisco Systems' push for more technology in cars is at odds with federal safety regulators in the U.S., who have been urging automakers to police themselves and limit the number of distracting high-tech features in cars and trucks.

Edmunds says: The study provides a lot of insight into what auto suppliers are thinking about these days.

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