Classic American Muscle Cars Revived as Forever Stamps


  • 1966 Pontiac GTO Picture

    1966 Pontiac GTO Picture

    The 1966 Pontiac GTO is one of the new muscle-car stamps. | February 15, 2013

5 Photos

Just the Facts:
  • The 1966 Pontiac GTO, 1967 Shelby GT 500, 1969 Dodge Charger Daytona, 1970 Plymouth Hemi 'Cuda, and 1970 Chevelle SS are being revived as stamps by the U.S. Postal Service.
  • The limited-edition Muscle Car Forever Stamps will debut on February 22 at Daytona International Speedway, two days before the 55th annual Daytona 500.
  • Richard Petty and his son Kyle will appear at the dedication ceremony.

WASHINGTON — The 1966 Pontiac GTO, 1967 Shelby GT 500, 1969 Dodge Charger Daytona, 1970 Plymouth Hemi 'Cuda, and 1970 Chevelle SS are being revived as stamps by the U.S. Postal Service.

The limited edition Muscle Car Forever Stamps will debut on February 22 at Daytona International Speedway, two days before the 55th annual Daytona 500. Appropriately, the dedication will be handled by seven-time NASCAR champion Richard Petty and his son Kyle.

The muscle-car stamps, part of the America on the Move series, can be pre-ordered on the USPS Web site. Two other sets of stamps have been released in the series, '50s Sporty Cars in 2005 and '50s Fins and Chrome in 2008. These are available for sale on the site, as well.

The stamps come in sheets of 20 (four of each model) and are good for first-class postage, although enthusiasts are more likely to collect them than mail them. The price is $9.20 per sheet, the same as regular stamps, but the Post Office also offers various related items and collectible versions, suitable for framing, with prices up to $92.

The muscle-car era is often dated to 1964, when GM introduced a special option package for its mild-mannered Tempest featuring a big-block V8, firmed-up suspension, hood scoops, wide wheels, Hurst shifter and dual exhausts. They called it the GTO, and it sparked a revolution in the Motor City.

The other Detroit manufacturers responded in kind, with Ford, Chrysler, and American Motors introducing their own versions of small or midsize cars sporting bigger and bigger V8s. The muscle-car era began to wane as the cars got larger, heavier, and more luxurious and was brought to an end by the oil crisis of the 1970s.

But the cars, highly prized by collectors, live on today as symbols of the time when they, and their baby-boomer owners, were in their prime. And — good news for auto enthusiasts and philatelists alike — the USPS has selected a handful of legendary models to represent this classic era of Detroit muscle.

Edmunds says: With the cost of some of these classics reaching stratospheric levels, the Muscle Car stamps provide a lower-cost alternative to collecting the actual cars.

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