- Chevrolet of Naperville is making it easy for customers to sell their cars with a new Vehicle Exchange Program.
- Owners are enrolled in the program automatically and receive firm offers on vehicles that are in demand by customers looking for used cars, trucks or SUVs.
- Customers who accept a purchase offer under the Vehicle Exchange Program can either pocket the money or use it as a down payment on another vehicle.
NAPERVILLE, Illinois — Chevrolet of Naperville is making it easy for customers to sell their cars with a new Vehicle Exchange Program.
According to the dealership, "one of the most stressful parts of vehicle ownership is figuring out what to do with your current vehicle when you decide it's the right time to get a new car, truck or SUV."
For that reason Chevrolet of Naperville has developed a way for owners to receive purchase offers on their current vehicles automatically.
Customers are enrolled in the program simply by owning their vehicle, either having bought it from the dealership or by bringing it in for parts or service. A computerized system keeps track of used vehicles that are in demand by other customers and alerts a staff member that one is in the system. The staffer then prepares a "very serious and competitive offer" and presents it to the current owner.
Chevrolet of Naperville's Web site notes that customers "are under zero obligation to take the offer. You have a vehicle we are looking for and would really like to buy it from you. If you aren't quite ready to go through the process, no problem; there are going to be other days. You can always come back at your convenience and see where you and your vehicle stand."
Customers who accept a purchase offer under the Vehicle Exchange Program can either pocket the money or use it as a down payment on a new car, truck or SUV.
A quick online check revealed that many dealers, representing almost all major manufacturers, offer various plans that they call vehicle exchanges.
For example, Paragon Honda in Woodside, New York, advertises a program that allows customers "to upgrade to a safer, more reliable vehicle while keeping the same or monthly payments."
Gaudin Ford in Las Vegas, noting the high demand for quality pre-owned cars, tells owners that they are "currently eligible to upgrade to a brand-new vehicle with this exchange program for little or no money down" and promises "above market value for your vehicle."
And Fallon, Missouri, dealer Lou Fusz Chrysler Dodge Jeep Ram notes that its limited-time exchange program offers not only above-market value purchases prices, but also lower monthly payments, better financing terms and longer warranties on new vehicles bought under the program.
Usually these plans are made known to owners through mailings, ads or phone calls, leaving it up to the consumer to come to the dealership and request a cash offer or trade-in amount.
Where Chevrolet of Naperville appears to differ from the norm is through the automatic enrollment of existing customers in its Vehicle Exchange Program. With this approach, owners receive firm offers without lifting a finger and are free to accept or reject them as they see fit.
And, as the dealership notes, another major benefit of the program is "to continually stock the pre-owned inventory at Chevrolet of Naperville with excellent and well-maintained options for customers."
Edmunds says: This program offers an attractive alternative for consumers.