Booming Ford F-150 Sales Prompt Automaker To Beef Up Truck Production | Edmunds.com
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Booming Ford F-150 Sales Prompt Automaker To Beef Up Truck Production


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Just the Facts:
  • Surging demand for the Ford F-150 pickup truck and the Ford Transit launch has prompted Ford to add 2,000 jobs at its Kansas City Assembly Plant.
  • "The truck segment is growing three times faster than the overall industry," said Joe Hinrichs, Ford's president of the Americas.
  • Ford also confirmed that it will begin production of its Ford Transit full-size van at the plant starting next summer.

KANSAS CITY, Missouri — Surging demand for the Ford F-150 pickup truck and the Ford Transit launch has prompted Ford to add 2,000 jobs at its Kansas City Assembly Plant.

"The truck segment is growing three times faster than the overall industry," said Joe Hinrichs, Ford's president of the Americas.

Ford also confirmed that it will begin production of its Ford Transit full-size van at the plant starting next summer.

Ford is adding 900 jobs and a third crew in the third quarter to build the F-150. Ford is also adding another 1,100 jobs in the fourth quarter to prepare for the introduction of the Ford Transit van in 2014.

Yesterday, Ford said that the F-Series posted a 24 percent sales increase in April. Big pickup sales by all automakers last month were up 27 percent, according to industry statistics.

"The housing recovery, well under way, is fueling higher sales of full-size pickup trucks coupled with serious pent-up demand that has lagged cars in releasing," said Michelle Krebs, Edmunds senior analyst. "The average truck on American roads is even older than the typical car."

Kansas City Assembly Plant produces the Ford F-150 Regular, Super and Crew Cab.

Edmunds says: Ford is bringing back laid-off workers and making new hires, as purchases of the Ford F-150 help to spur the recovery.

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