BMWs of 2025 Previewed in Urban Driving Experience Challenge


  • BMW Reward Me

    BMW Reward Me

    The BMW Reward Me is a futuristic car-sharing club. | November 08, 2012

3 Photos

Just the Facts:
  • The BMWs of 2025 may feature "instant gratification" car-sharing clubs, interactive windshields and technology that can clean the air outside of the vehicle.
  • The unusual features, which are ideas generated by a BMW and Local Motors contest, highlight the "human driving experience."
  • The 1st-place prize in the contest went to BMW Reward Me, a car-sharing club that allows drivers to earn points and redeem rewards.

MUNICH, Germany — The BMWs of 2025 may feature "instant gratification" car-sharing clubs, interactive windshields and technology that can clean the air outside of the vehicle. The unusual features, which are ideas generated by a BMW and Local Motors contest, highlight the "human driving experience."

The 1st-place prize in the contest went to BMW Reward Me, a car-sharing club that allows drivers to earn points and redeem rewards.

The BMW and Local Motors "Urban Driving Experience Challenge" asked participants to come up with a vehicle feature or function that would define urban driving in 2025.

The BMW Reward Me is the brainchild of Anthony Franze of Adelaide, Australia.

The idea combines car sharing with a reward system that would appeal to a new generation of users that have grown up with a need for "instant gratification and rewards." The program allows drivers to earn points while driving, that can be used to upgrade membership levels and redeem rewards, almost paralleling a video game. Points would be gained by taking eco-friendly routes or picking up and delivering a package along the route.

The BMW Vision BreathFree concept from Washington's Kevin Lo won 2nd prize. The concept is a regenerative carbon-dioxide removal system. The technology would use carbon filtration and catalysts to convert ozone to oxygen, essentially cleaning the air inside and outside of the vehicle. The creator says the system is similar to technology used in the International Space Station.

The BMW Eye-3 concept from Guillaume Coolen of Tokyo won 3rd prize. Eye-3 essentially is an interactive windshield with intelligent sensors that aid in driving safety. The windshield would have capabilities like dimming distracting bright lights in front of the driver and changing color depending on the status of the approaching traffic light. In other words, the windshield turns green for a green light, thus aiding the driver.

Edmunds says: An innovative contest that spurred some plausible ideas for future vehicle design.

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