BMW Snags Luxury Sales Crown


  • 2013 BMW 3 Series Front  Picture

    2013 BMW 3 Series Front Picture

    Sales of the BMW 3 Series helped to power BMW to the top of the luxury sales heap in the U.S. in 2012. | January 04, 2013

Just the Facts:
  • The luxury sales crown went to BMW in 2012, as it topped Mercedes-Benz in a close race.
  • BMW said it achieved its best sales year ever in the U.S. since the previous record year of 2007.
  • BMW sold 347,583 vehicles in the U.S., with top sellers including the BMW 3 Series.

WOODCLIFF LAKE, New Jersey — The luxury sales crown went to BMW in 2012, as it topped Mercedes-Benz in a close race.

BMW said it achieved its best sales year ever in the U.S. since the previous record year of 2007.

BMW sold 347,583 vehicles in the U.S., with top sellers including the BMW 3 Series.

Sales of BMW vehicles rose 13.8 percent versus 2011. In comparison, Mercedes-Benz reported its highest year on record with 305,072 vehicles sold in the U.S. in 2012, a 15.4 percent increase over 2011.

The Mercedes-Benz C-Class turned in its highest year on record with sales of 81,697, up 18 percent over 2011.

"The post-recession sales momentum that started in 2010 reached an unprecedented level in December, making us strongly confident and optimistic as we enter 2013," said Ludwig Willisch, BMW of North America president and CEO, in a statement.

Edmunds says: BMW earns the bragging rights, but Mercedes-Benz undoubtedly will try to wrest the crown from its chief competitor in 2013.

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