Black and Red Are Top Color Picks for Ford Mustang


  • 1967 Ford Mustang Picture

    1967 Ford Mustang Picture

    Few may remember, but the 1967 Ford Mustang was offered in "Playboy Pink." | October 23, 2013

5 Photos

Just the Facts:
  • Ford hasn't released the color palette for the upcoming 2015 Ford Mustang, but it is offering a retrospective on the top Mustang colors of the last 50 years.
  • Red is the top seller overall, adorning about 21 percent of all Mustangs.
  • Black is the current favorite, up 10 percent over the last decade to account for 28 percent of all 2013 Mustangs sold.

DEARBORN, Michigan — Ford hasn't released the color palette for the upcoming 2015 Ford Mustang, but it is offering a retrospective on the top Mustang colors of the last 50 years.

Red is the top seller overall, adorning about 21 percent of all Mustangs.

Black is the current favorite, up 10 percent over the last decade to account for 28 percent of all 2013 Mustangs sold.

Ford notes that Mustang bucks an industry trend, since the best-selling vehicle color in the U.S. today is white. Just 10 percent of Mustangs sold today are white. The automaker explains that buying a Mustang is often an emotional purchase that reveals a lot about the buyer's personality.

"Our Mustang owners are passionate about their cars and the exterior paint color they choose invokes an emotional response to the vehicle," said Melanie Banker, Ford Mustang marketing manager. "Mustang owners buy a vehicle in School Bus Yellow or Grabber Blue because it reflects what they want their Mustang to say to the world about them."

Blue has made a comeback recently, after dominating the early years of Mustang, reaching a peak of 30 percent of all cars in 1968 when six different shades were offered, the company said.

A look back at the Mustang color choices show it was offered in just about every shade, from "Playboy Pink" to "Mystichrome."

"Early favorites such as green, yellow and brown have largely faded away in the 21st century," Ford said.

Edmunds says: It wouldn't be surprising to see the 2015 Mustang offered in some retro colors, but don't expect a return to "Playboy Pink."

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