Audi To Spend $17 Billion in Ambitious Growth Strategy


  • 2013 Audi R8 Picture

    2013 Audi R8 Picture

    Audi announced on Thursday that it will spend $17 billion through 2016 as part of an ambitious growth strategy that includes developing new cars and technology. | December 28, 2012

Just the Facts:
  • Audi announced on Thursday that it will spend $17 billion through 2016 as part of an ambitious growth strategy that includes developing new cars and technology.
  • Audi said more than $14 billion of that amount will be allocated to "modernizing and expanding Audi's portfolio of products as well as financing core areas of expertise such as lightweight design/construction and electric mobility."
  • Audi said it wants to sell more than 2 million vehicles annually by 2020 in a bid to overtake BMW.

INGOLSTADT, Germany — Audi announced on Thursday that it will spend $17 billion through 2016 as part of an ambitious growth strategy that includes developing new cars and technology.

Audi said more than $14 billion of that amount will be allocated to "modernizing and expanding Audi's portfolio of products as well as financing core areas of expertise such as lightweight design/construction and electric mobility."

Audi said it wants to sell more than 2 million vehicles annually by 2020 in a bid to overtake BMW.

The growth strategy includes expanding production at the Audi factory in Gyor, Hungary, expanding capacity in China and building a new plant in San Jose Chiapa, Mexico that is slated to start producing cars in 2016.

Edmunds says: Audi said it intends to keep "its foot on the gas pedal" as part of parent Volkswagen's goal to become the world's largest automaker by 2018.

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