Audi To Invest $30 Billion in New Products, Technology and Production


  • Audi Manufacturing

    Audi Manufacturing

    Audi plans a record-breaking investment through 2018 as it beefs up its product and technology portfolio. | December 27, 2013

Just the Facts:
  • Audi on Friday said it plans to invest around $30 billion in new products, technology and production between now and 2018 as it battles for dominance in the luxury market.
  • This will be the biggest investment program in Audi history.
  • As part of the investment announcement, Audi confirmed that the redesigned 2015 Audi TT will launch in 2014.

INGOLSTADT, Germany — Audi on Friday said it plans to invest around $30 billion in new products, technology and production between now and 2018 as it battles for dominance in the luxury market.

This will be the biggest investment program in Audi history.

As part of the investment announcement, Audi confirmed that the redesigned 2015 Audi TT will launch in 2014. No further details about the third-generation TT were provided at this point.

The bulk of the investment money will be spent on new models and technologies, including Audi's next generation of fuel-efficient engines. They will enable Audi to meet strict emissions legislation worldwide.

"We will be investing more intensively in new products," said Axel Strotbek, member of the Board of Management of Audi AG for finance and organization, in a statement.

Audi said 70 percent of the $30 billion is intended for modernization and expansion of the model range and for its portfolio of technologies.

Audi reached its goal of 1.5 million deliveries per year this year. Its next goal is 2 million deliveries per year.

Edmunds says: Look for the luxury battle to heat up as Audi pours more money into products that should be in dealer showrooms in short order.

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