Audi Lets Viewers Pick 2013 Super Bowl Ad Ending


  • 2013 Audi S6 Picture

    2013 Audi S6 Picture

    Audi's 2013 Super Bowl commercial features prom night and a 2013 Audi S6. | January 25, 2013

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Just the Facts:
  • Audi's 2013 Super Bowl commercial features a dorky teenage boy, a 2013 Audi S6 and a prom queen — and viewers get to pick how it all ends.
  • Voting started at midnight and YouTube users have until 11:59 p.m. Eastern Time on Friday to cast a vote.
  • The final spot will be revealed online on Saturday and will also air during the Super Bowl.

HERNDON, Virginia — Audi's 2013 Super Bowl commercial features a dorky teenage boy, a 2013 Audi S6 and a prom queen — and viewers get to pick how it all ends.

Voting started at midnight and YouTube users have until 11:59 p.m. Eastern Time on Friday to cast a vote.

The final spot will be revealed online on Saturday and will also air during the Super Bowl.

The theme of Audi's 2013 Super Bowl ad is "bravery," according to the automaker.

"In the spot, viewers will follow a nervous teenage boy as he embarks on one of the most pivotal moments in American adolescence: prom night," said Audi of America in a statement on Thursday. "With no date and no confidence, the teen is discouraged until his father tosses him the keys to an all-new 2013 Audi S6. With the power of the Audi S6 at his fingertips, he heads directly towards the prom queen and kisses her. What happens next is up to the viewer to decide."

The three possible endings are "Worth It," "Buddies" and "Tradition."

Audi's 2012 Super Bowl commercial was dubbed "Vampire Party" and showcased the automaker's LED headlight technology.

Edmunds says: Audi embraces social media and goes for the democratic approach with its 2013 Super Bowl advertisement.

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