Audi Debuts Driving Technology Simulation Game


  • Audi Technology Experience - Screen Shot

    Audi Technology Experience - Screen Shot

    Audi has launched a new driving technology simulation game. | December 13, 2012

2 Photos

Just the Facts:
  • Audi has launched a new driving technology simulation game in PlayStation Home.
  • The game features a drivable concept car that showcases Audi's Quattro, transmission and "ultra" technologies.
  • The game targets 18-to-35-year-olds.

LONDON — Audi has launched a new driving technology simulation game in PlayStation Home.

The game features a drivable concept car that showcases Audi's Quattro, transmission and "ultra" technologies.

The game marks three years that the German automaker has had a space in PlayStation Home, the virtual social gaming platform for PlayStation 3.

Audi AG created the PlayStation Home space in 2009 to allow gamers to hang out and experience Audi's products and technology. It features everything from Audi AGtv, virtual lectures and announcements to mini-games like this new driving sim. As of this week, Audi AG has had 3 million users play a total of 15 million games in the space since it opened in December 2009.

The Audi Technology Experience game focuses on Audi AG's Quattro, transmission and lightweight construction "ultra" technologies. Gamers get to race a concept designed for the game on three tracks, and can modify their car while they chase gold, silver and bronze accolades. There are up to 50 free reward items including a new Audi personal space on the PlayStation Home network.

Edmunds says: The game targets a critical group that Audi hopes to get out of the virtual world at some point and into its real cars.

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