Audi Dealers Use Digital Tools To Build Relationships With Car Shoppers


  • 2014 Audi A7 TDI Picture

    2014 Audi A7 TDI Picture

    Car shoppers stepping into Audi showrooms to check out cars like the 2014 Audi A7 TDI will get help from some high-tech digital tools. | January 22, 2014

Just the Facts:
  • Audi of America says it intends to “revolutionize” the dealership experience by rolling out new digital tools designed to provide information, improve the sales experience and help operations run smoothly.
  • The Audi Sales Assist app was first piloted by a group of Audi dealers last year and is now available to all Audi dealerships in the U.S.
  • The tool is an Apple iPad application that uses pictures, videos and animations designed to help car shoppers with product information.

  • HERNDON, Virginia Audi of America says it intends to “revolutionize” the dealership experience by rolling out new digital tools designed to provide information, improve the sales experience and help operations run smoothly.

    The Audi Sales Assist app was first piloted by a group of Audi dealers last year and is now available to all Audi dealerships in the U.S. The automaker says the app “will become the dealer’s primary sales tool.”

    The tool is an Apple iPad application that uses pictures, videos and animations designed to help car shoppers with product information.

    Other features of the app allow customers and dealership personnel to compare the specs between Audi models and its competitors, configure an Audi vehicle based on a customer’s wants and needs, and view and search inventory on a dealer’s lot.

    The iPad app falls under a broader dealership initiative dubbed the “Audi Progressive Retail Experience.” Audi describes this as “a series of digital tools that will bring ease and efficiency to the dealership experience and improve customer loyalty.”

    The Audi Progressive Retail Experience also includes negotiation and finance tools that will help dealership employees present vehicle price and payment options to buyers “in a professional and collaborative way,” the automaker said.

    This setup promises to cut the time a car shopper spends filling out paperwork.

    In addition, a mobile delivery tool keeps a record of what is covered in each vehicle delivery and lets dealership employees follow up with additional information around features that require more explanation.

    Audi dealers will also expand their use of Radio Frequency Identification or RFID technology, which is already in use at some dealerships.

    RFID helps to identify customers to create a more personal service experience and also allows dealership employees to track every vehicle that moves through the service process.

    Edmunds says: Audi offers a high-tech shopping experience, which blends perfectly with its high-tech automobiles.

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