Audi Clean Diesel Day Promotes Fuel of the Future, Automaker Says


  • Audi Clean Diesel Day Picture

    Audi Clean Diesel Day Picture

    Audi Clean Diesel Day. | November 14, 2013

11 Photos

Just the Facts:
  • Audi is aggressively promoting its diesel lineup, hosting a free fuel giveaway in Santa Monica, California.
  • The fuel giveaway was held Wednesday and offered a free tank of diesel fuel to owners of diesel vehicles — even if they weren't Audis.
  • In an Audi survey released on Wednesday, the automaker said that over half of American drivers think the government has "unfairly" placed bets on electrics over clean diesel vehicles.

SANTA MONICA, CaliforniaAudi is aggressively promoting its diesel lineup, hosting a free fuel giveaway in Santa Monica, California and releasing the results of a new survey that shows Americans want government incentives to spur diesel vehicle sales.

The fuel giveaway was held Wednesday and offered a free tank of diesel fuel to owners of diesel vehicles — even if they weren't Audis. It was the first event of its kind by the automaker. At least 400 people took advantage of the program.

Audi said the Clean Diesel Day was designed to reward "those who made the intelligent choice" to drive clean diesel vehicles. Audi took over the 76 fuel station, giving participants a "personal pit crew," along with a free tank of diesel, coffee, green juice and auto detailing.

The automaker describes diesel as the "fuel of the future." Of course, Audi has a sizable diesel lineup, including the 2014 Audi A8L, A7, A7, Q7 and Q5.

In an Audi survey released on Wednesday, the automaker said that over half of American drivers think the government has "unfairly" placed bets on electrics over clean diesel vehicles. The poll was conducted online by Harris Interactive on behalf of Audi of America.

"A majority of American drivers would support government initiatives aimed at spurring clean diesel vehicle sales in the U.S.," said Audi in a statement. "However, obstacles to mass adoption still exist.

"In fact, survey results show that 65 percent of American drivers would be in support of lawmakers' efforts to make diesel more accessible to the American public; and 66 percent of drivers think the government should offer a tax incentive on clean diesel vehicles."

Young drivers in particular are eager to adopt diesel vehicles, the study found.

"Survey results also showed that 59 percent of 18-34-year-old drivers said that if the cost of diesel fuel was on a par with gasoline, they would purchase a diesel-powered vehicle," Audi said.

Edmunds says: The diesel fuel giveaway was a cool marketing tactic designed to win over consumers. Audi should roll it out nationwide.

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