- Acura is sponsoring funny man Jerry Seinfeld's "Comedians in Cars Getting Coffee" Web series with 24 new episodes.
- Seinfeld will put the spotlight on Acura's lineup but include other brands as well.
- The new season, beginning in the summer, will feature Seinfeld's conversations with comedy greats like David Letterman, Chris Rock and Don Rickles.
TORRANCE, California — Acura is throwing sponsorship dollars at one of its favorite mouthpieces, funny man Jerry Seinfeld. The automaker will be the sole sponsor of 24 new episodes of his "Comedians in Cars Getting Coffee" Web series.
Seinfeld will put the spotlight on Acura's fleet, including the 2014 Acura MDX.
Seinfeld, a car collector and star of Acura's much-heralded 2012 Super Bowl commercial featuring Manhattan zip lines and Jay Leno, spends the first minute of each episode telling viewers about the car he's driving to pick up his comedian friend for coffee. While Acura won't always be the brand co-star, Acura will run ads at the beginning and end of each episode.
Since its debut in July 2012, "Comedians in Cars Getting Coffee" has delivered more than 10 million streams, garnered rave reviews and earned its star and executive producer, Seinfeld, a Webby Award for outstanding comedic performance.
It has put the spotlight on everything from Triumphs to rusted-out 1962 VW double cab buses.
The breakout hit returns this summer to www.comediansincarsgettingcoffee.com and will feature Seinfeld's conversations with comedy greats like David Letterman, Chris Rock and Don Rickles.
"We love Jerry's unconventional, fan-first approach of creating great content and trusting that the right people will find it," said Mike Accavitti, Acura senior vice president of auto operations, in a statement. "It is totally consistent with Acura's organic approach of putting the customer first and building the vehicle around them."
Seinfeld feels the love himself.
"We at 'Comedians in Cars Getting Coffee' are so glad a company we already admire has stepped forward to support us," Seinfeld said in a statement. "Not everyone understood what we were doing. But like Moe Green who invented Las Vegas, Acura is a company of vision and guts. We could not be more thrilled to have them as our sponsor. Because of them, we advance!"
Edmunds says: Acura and Seinfeld appear to be a natural fit.