2015 Mini Cooper Teased | Edmunds.com
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2015 Mini Cooper Teased


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Just the Facts:
  • Mini has some fun with an in-house "spy" photo of its 2015 Mini Cooper hatchback.
  • The BMW affiliate this week released a teaser shot of the 2015 Mini Cooper along with a tongue-in-cheek press release titled "Mini secretly photographed at private getaway."
  • The redesigned 2015 Mini Cooper will soon be unveiled in Europe

OXFORD, England — The redesigned 2015 Mini Cooper will soon be unveiled in Europe, which hasn't stopped enterprising spy photographers from snapping random shots of camouflaged prototypes — nor Mini itself from having some fun in revealing its own "teaser" image of the car.

The BMW affiliate this week released a teaser shot of the 2015 Mini Cooper along with a tongue-in-cheek press release titled "Mini secretly photographed at private getaway."

"Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now Mini is the latest victim," read the brief release.

"Absolutely unaware and without make-up, the youngest member of our family was caught by sensationalist photographers in a highly private moment. The young one was yellow and completely defenseless."

The release continued: "Like a good stiff-upper-lipped Brit, Mini shall not complain, although we would like to officially state that we are not flattered.... Next time come closer to the object of desire. If that doesn't work, don't worry, shortly you will have the opportunity to experience the Mini up close and personal, and to take pictures from all angles."

Edmunds says: Quirky fun is something we've come to expect from Mini.

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