2015 Dodge Challenger SRT Hellcat Production May Be Limited to 1,200 Cars | Edmunds.com
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2015 Dodge Challenger SRT Hellcat Production May Be Limited to 1,200 Cars


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Just the Facts:
  • Production of the $60,990 2015 Dodge Challenger SRT Hellcat may be limited to as few as 1,200 cars, Edmunds has learned.
  • Chrysler said it will determine in the next several weeks which dealers will sell the car.
  • "We are working on allocation formulas right now," said Dodge CEO Tim Kuniskis.

PORTLAND, Oregon Production of the $60,990 2015 Dodge Challenger SRT Hellcat may be limited to as few as 1,200 cars, Edmunds has learned.

A Chrysler Group person involved in the development of the car told Edmunds about volume expectations. The person did not want to be identified.

However, Dodge CEO Tim Kuniskis would not confirm that number and said: "We don't know what the market demand is."

Chrysler said it will determine in the next several weeks which dealers will sell the car.

"We are working on allocation formulas right now and scenarios on how we will allocate it," said Kuniskis at a press event here. "I can't tell you exactly what we will do. Will we allocate based on past Challenger sales? Will we base it on Challenger V8 sales? On SRT and V8 (combined)?

"Whatever it ends up being somewhere in that group of possibilities it will then be opened up to anybody who is a Dodge dealer."

Dodge has approximately 2,400 U.S. dealers.

The Challenger SRT Hellcat competes with the 2015 Chevrolet Corvette Z06, Chevrolet Camaro ZL1 and the Ford Mustang Shelby GT500.

Edmunds says: Enthusiasts hoping to own the 707-horsepower Challenger SRT Hellcat should begin the conversation with their dealer.

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