2014 Toyota Prius Plug-in Hybrid Models Get Price Cut


  • 2014 Toyota Prius Plug-in Hybrid Picture

    2014 Toyota Prius Plug-in Hybrid Picture

    The base 2014 Toyota Prius Plug-in Hybrid starts at $30,800, reflecting a $2,010 price cut over the outgoing model. | October 10, 2013

Just the Facts:
  • The base 2014 Toyota Prius Plug-in Hybrid starts at $30,800, reflecting a $2,010 price cut over the outgoing model.
  • The top-of-the-line 2014 Toyota Prius Plug-in Advanced starts at $35,715, reflecting a $4,620 price cut.
  • The 2014 Toyota Prius Plug-in Hybrid goes on sale in November.

TORRANCE, California — The base 2014 Toyota Prius Plug-in Hybrid starts at $30,800, including an $810 destination charge, reflecting a $2,010 price cut over the outgoing model, Toyota said on Wednesday.

The top-of-the-line 2014 Toyota Prius Plug-in Advanced starts at $35,715, including shipping, reflecting a $4,620 price cut.

The 2014 Toyota Prius Plug-in Hybrid goes on sale in November.

The 2014 cars also get a $2,500 federal tax credit. The price cuts do not apply to the 2013 Prius vehicles.

Toyota said in a statement that the price cuts were designed "to make the model more accessible to consumers." In reality, automakers of alt-fuel offerings are under pressure to boost sales. In the past few months, Honda, Nissan and General Motors have offered discounted leases or price cuts on rechargeable models.

The reduction positions the Prius Plug-in Hybrid below its chief competitor, the 2014 Chevrolet Volt. The 2014 Chevrolet Volt starts at $34,995, including an $810 destination charge.

The Prius Plug-in Hybrid is also cheaper than the 2013 Ford C-Max Energi, another competitor. The 2013 C-Max Energi starts at $33,745, including a $795 destination charge. Ford has not posted 2014 C-Max Energi pricing.

The 2013 Nissan Leaf, another Prius Plug-in Hybrid competitor, starts at $29,650, including an $850 destination charge. Nissan has not posted 2014 Leaf pricing.

Edmunds says: Prices on rechargeable cars continue to drop as automakers face increasing pressure to boost sales.

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