2014 Nissan Rogue Virtual Test-Drive Debuts


  • 2014 Nissan Rogue Picture

    2014 Nissan Rogue Picture

    The Detour," a virtual test-drive of the 2014 Nissan Rogue, is live. | February 05, 2014

3 Photos

Just the Facts:
  • Car shoppers can whet their appetite for the redesigned 2014 Nissan Rogue crossover courtesy of a new virtual test-drive launched by the automaker.
  • Dubbed "The Detour," the test-drive program is available now.
  • The Detour also instructs users on how to schedule a real test-drive at their local Nissan dealership.

NASHVILLE, Tennessee Car shoppers can whet their appetite for the redesigned 2014 Nissan Rogue crossover courtesy of a new virtual test-drive launched by the automaker.

Dubbed "The Detour," the test-drive program is available now online.

The Detour also instructs users on how to schedule a real test-drive at their local Nissan dealership.

Users can select from several pre-programmed routes, including those in New York City and San Francisco, or type in an address. The New York City route passes Central Park and the Guggenheim Museum before the Rogue goes airborne over trees and into the stratosphere. In the air, the user gets a look at the Rogue's interior features.

The Detour uses Google Street View, Google Maps and Google Satellite API, along with digital effects and a soundtrack from recording artist M.I.A.

Nissan said the idea is to "create a custom test-drive experience starting from anywhere around the world."

There are an infinite number of routes available.

"Recent studies show that new-car buyers today spend nearly twice as much time researching their purchases online than at dealerships — more clicking than kicking tires, so to speak," said Jon Brancheau, vice president of Nissan North America marketing communications & media, in a statement. "So why not bring the two together with an information and enjoyable test-drive in buyers' own neighborhoods?"

The Nissan Rogue competes with the 2014 Honda CR-V, Hyundai Tucson, Toyota RAV4 and Volkswagen Tiguan.

Edmunds says: A clever way to get to know the 2014 Nissan Rogue.

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