2014 Mercedes-Benz S-Class Gets Price Cut
- The redesigned 2014 Mercedes-Benz S-Class starts at $93,825, reflecting a $2,080 price cut compared to the 2013 S-Class.
- A Mercedes-Benz executive told Edmunds that the unusual price cut is all about "defending our competitive position in the marketplace."
- The top-of-the-line 2014 Mercedes-Benz S63 AMG 4Matic starts at $140,425.
MONTVALE, New Jersey — The redesigned 2014 Mercedes-Benz S-Class starts at $93,825, including a $925 destination charge, reflecting a $2,080 price cut compared to the 2013 S-Class.
The top-of-the-line 2014 Mercedes-Benz S63 AMG 4Matic starts at $140,425, including shipping. The new model now includes standard 4Matic all-wheel drive. The base 2013 S63 rear-wheel-drive model starts at $140,905.
A Mercedes-Benz executive told Edmunds that the unusual price cut is all about "defending our competitive position in the marketplace."
The S-Class is up against an increasingly crowded segment that includes the Audi A8, BMW 7 Series, Jaguar XJ and even the Tesla Model S, the executive said.
Mercedes-Benz took pains not to use the words "price cut" in its official pricing statement. Instead, it called the move a "price/value improvement of 2.8 percent vs. the outgoing model." It also says that despite the price cut, there will be 21 2014 Mercedes-Benz cars and SUVs with an MSRP of over $90,000 by the end of 2013.
They include the Mercedes-Benz SL550 convertible and the CL550 4Matic coupe.
The brand also sells five cars over $200,000, including the $275,000 SLS AMG Black Series Coupe.
The 2013 Mercedes-Benz S-Class starts at $95,905, including a $905 destination charge. The destination charge increased by $20 for the new model year.
The base 2014 Mercedes-Benz S550 will arrive in showrooms on October 15. It will be followed by the launch of the 2014 S550 4Matic in November. The S550 4Matic starts at $96,825, including shipping.
The 2014 S63 AMG 4Matic arrives in November.
A $2,800 Driver Assistance package adds a number of safety features to the 2014 S-Class, including Distronic Plus with steering assist, a radar-based cruise-control system with semi-autonomous steering that can work from zero to 124 mph depending on the road conditions.
Standard features on the 2014 S-Class include a rearview camera, panorama sunroof, all-LED lighting, keyless start and Magic Vision Control. Magic Vision Control is an intelligent suspension system that "sees the road ahead and adjusts the suspension accordingly," according to the automaker.
The new S-Class pricing still positions the Mercedes-Benz well ahead of the base 2014 BMW 7 Series. The base 2014 BMW 740i sedan starts at $74,925, including a $925 destination charge.
The 2014 Lexus LS 460, another S-Class competitor, starts at $73,050, including a $910 destination charge.
Edmunds says: The pricing strategy for the 2014 S-Class shows that Mercedes-Benz is ready for battle.