2014 Mercedes-Benz CLA Super Bowl Ad Has Staying Power


  • Kia Super Bowl Commercial Picture

    Kia Super Bowl Commercial Picture

    The 2013 Super Bowl commercial for the 2014 Kia Sorento is turning in impressive results, according to an Edmunds analysis of online traffic. | February 06, 2013

Just the Facts:
  • Mercedes continues to reap the benefits of its 2013 Super Bowl commercial, with Edmunds reporting that the 2014 Mercedes-Benz CLA-Class was the number one considered model on its Web site on Super Bowl Sunday and Monday.
  • The Mercedes-Benz C-Class continues to see significant benefits from the CLA-Class "halo effect" with a 50 percent lift on Monday.
  • Conversely, the Lincoln MKZ saw the largest decrease in consideration, with a 41 percentage-point drop in a day.

SANTA MONICA, California — Mercedes-Benz continues to reap the benefits of its 2013 Super Bowl commercial, with Edmunds reporting that the 2014 Mercedes-Benz CLA-Class was the number one considered model on its Web site on Super Bowl Sunday and Monday.

The Mercedes-Benz CLA-Class commercial, with a star-studded cast including Usher, Kate Upton and Willem Dafoe, has garnered more than 5 million views on YouTube.

The Mercedes-Benz C-Class continues to see significant benefits from the CLA-Class "halo effect" with a 50 percent lift on Monday.

Conversely, the Lincoln MKZ saw the largest decrease in consideration, with a 41 percentage-point drop in a day.

Kia followed up its Super Bowl advertisement for the 2014 Kia Sorento with an Edmunds homepage and New Car landing page takeover tying in its Super Bowl advertisement. The result: an 88 percent lift on Monday.

The Super Bowl commercial for the 2014 Sorento featured "Space Babies" and the planet Babylandia. It has snagged more than 2.7 million views on YouTube.

Edmunds says: It takes several days to sort out the 2013 Super Bowl winners and losers. Mercedes-Benz earns kudos for a commercial with legs.

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