2014 Kia Sorento With Justice-League Theme Debuts | Edmunds.com
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2014 Kia Sorento With Justice-League Theme Debuts


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Just the Facts:
  • A 2014 Kia Sorento featuring all of the superheroes in the Justice League was unveiled at the San Diego Comic-Con on Wednesday and is now the centerpiece of an online charity auction on eBay.
  • The auction is now live through July 27.
  • The Sorento is the eighth Justice League vehicle and features Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.

SAN DIEGO — A 2014 Kia Sorento featuring all of the superheroes in the Justice League was unveiled at the San Diego Comic-Con on Wednesday and is now the centerpiece of an online charity auction on eBay.

The auction is now live through July 27 at Ebay.com/WeCanBeHeroes. The starting bid is listed at $35,000. There were no bids as of early Thursday morning. A base 2014 Kia Sorento LX starts at $24,950, including an $850 destination charge.

The Sorento is the eighth and final Justice League vehicle and features Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. The car's custom air-brushing features a large image of Batman on the driver-side door. The cabin gets headrests with superhero logos and matching piping on the seats.

The Justice League design on the Sorento is the work of legendary comic book artist and DC Entertainment Co-Publisher Jim Lee. Lee finished the customization of the Sorento before a live audience here.

All of the cars in the Justice League collection were created to raise awareness of DC Entertainment's "We Can Be Heroes" giving campaign, which fights the hunger crisis in the Horn of Africa.

"Auctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the 'We Can Be Heroes' campaign," said Michael Sprague, Kia Motors America executive vice president of marketing and communications, in a statement.

Edmunds says: A one-of-a-kind Kia Sorento is up for grabs to benefit a good cause.

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