2014 Jeep Cherokee's Media Drive Delayed Due to New Powertrain Tweaks


  • 2014 Jeep Cherokee Picture

    2014 Jeep Cherokee Picture

    Chrysler is promising that the 2014 Jeep Cherokee will arrive in showrooms in September, despite a delay in the media launch. | July 30, 2013

Just the Facts:
  • The 2014 Jeep Cherokee's media drive program has been delayed as the automaker works to "improve powertrain calibration" in the new SUV, Chrysler confirmed for Edmunds on Tuesday.
  • "While the media drive timing has changed, production continues and the vehicles will be in showrooms in September," the Chrysler statement said.
  • The highly anticipated Cherokee is a replacement for the Jeep Liberty and marks the first time a Jeep-brand vehicle will be based on a Fiat platform.

AUBURN HILLS, Michigan — The 2014 Jeep Cherokee's media drive program has been delayed as the automaker works to "improve powertrain calibration" in the new SUV, Chrysler confirmed for Edmunds on Tuesday.

"While the media drive timing has changed, production continues and the vehicles will be in showrooms in September," the Chrysler statement said.

The highly anticipated Cherokee is a replacement for the Jeep Liberty and marks the first time a Jeep-brand vehicle will be based on a Fiat platform.

"Our senior management has stated many times that we will only introduce a vehicle — to consumers and media — when it is flawless," said Chrysler. "Over the last couple of weeks during final quality and durability testing, we have discovered the opportunity to further improve powertrain calibration in the Jeep Cherokee.

"We will introduce the vehicle to media and consumers as soon as that process is complete."

A delay in a media launch is a relatively rare event in the auto industry and will undoubtedly add additional scrutiny to the Cherokee once journalists get behind the wheel.

The 2014 Jeep Cherokee will be equipped with either a re-engineered 2.4-liter inline four-cylinder engine or the first use of Chrysler Group's new 3.2-liter Pentastar V6 engine. The Cherokee will also feature a segment-first nine-speed automatic transmission.

The media event for domestic and foreign journalists was scheduled to start on August 8. Production of the Cherokee originally was expected to start in late May at the automaker's Toledo, Ohio assembly plant.

The Cherokee targets the Ford Escape, Honda CR-V, Hyundai Tucson and Mitsubishi Outlander, among others.

Edmunds says: Chrysler is under extreme pressure to get it right with the 2014 Jeep Cherokee.

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