- The 2014 Honda Odyssey advertising campaign features the voices of actors Neil Patrick Harris as a ball of lint and Rainn Wilson as a gummy bear.
- The campaign, which begins on September 3, highlights the auto industry's first optional in-vehicle vacuum cleaner and launches Honda's new slogan, "Start Something Special."
- The campaign will make its way to various media outlets, including Fox's The X Factor and the Angry Birds Star Wars game and Words with Friends.
TORRANCE, California — The 2014 Honda Odyssey advertising campaign will star the voices of actors Neil Patrick Harris as a ball of lint and Rainn Wilson as a gummy bear.
Harris stars in How I Met Your Mother and Wilson is part of the cast of The Office.
The three TV ads, which begin on September 3, highlight the auto industry's first optional in-vehicle vacuum cleaner, the HondaVac, and launch the company's new slogan, "Start Something Special."
A crumb-filled floor of an Odyssey is the setting of the ads, where snacks and small toys enjoying the ride of the redesigned van hang out until the HondaVac crashes the party, eliminating the animated debris.
The campaign targets busy parents and families. It will be spread across a variety of platforms including network and cable television, online video, high-impact homepage takeovers (on Amazon, AOL and Huffington Post), gaming, mobile, location-based targeting and print.
It will also play a starring role in Fox's talent show The X Factor. The Odyssey, along with other Honda models, will be showcased on the program and used by contestants throughout the competition, which begins September 9.
Honda also has aligned itself with gaming powerhouses Angry Birds and Words with Friends as a part of the Odyssey campaign. With Rovio's Angry Birds Star Wars, Honda has inserted the Odyssey's in-car vacuum directly into the game. In Zynga's Words with Friends, players can interact with a hot-spotted (highlighted) image to showcase details of the Odyssey.
Edmunds says: Can a vacuum help sell a car? In the case of the 2014 Odyssey, Honda's deep media campaign is counting on it.