- The 2014 GMC Acadia, Sierra, Terrain and Yukon will star in Madden NFL 25, General Motors announced on Monday.
- A new online sweepstakes with a $3,600 grand prize package is part of the hoopla surrounding word that GMC is the official vehicle of the video game franchise.
- EA Sports' Madden NFL 25 arrives in stores on August 27.
DETROIT — GMC scores in the video game arena, becoming the official vehicle of EA Sports' Madden NFL 25, with the 2014 GMC Sierra full-size pickup as well as Acadia, Terrain and Yukon models taking the field.
EA Sports' Madden NFL 25 arrives in stores on August 27. The game's debut marks the first time that GMC vehicles are integrated into the game.
The vehicles will appear at various points during gameplay, as well as displayed on scoreboards and in the advertising around select stadiums. Just as it plays out on Super Bowl Sunday, the game's MVP will be awarded a vehicle.
The car brand also is part of an online sweepstakes that gives Madden NFL fans a chance to win tickets to EA Sports' Tiburon studio in Orlando, Florida, where they'll spend a day meeting the programmers and testing the game before it's released to the public. The grand prize package is worth $3,600, according to official contest rules.
Contest details are at GMCMadden.com/NFL.
GMC will continue its branding alliance with the NFL as well.
During the pro football season, GMC selects a "Never Say Never Moment of the Week," the moment that best demonstrates a combination of impressive athletic performance, intelligence and preparation. Each moment will be made available to replay in-game at regular intervals throughout the season.
Additionally, fans will have the opportunity to complete a hand-picked GMC Collection of Professional Grade players, which can be found through the purchase of Madden Ultimate Team packs.
"GMC's association with professional football is rooted in the common bonds of strength and determination," said Sandra Moore, director of GMC advertising and sales promotions, in a statement. "Our new Madden integration allows us to show that we're a technologically savvy brand as well."
Edmunds says: GMC's got its head in the game by aligning itself with a popular pastime.