2013 Toyota RAV4 Priced


  • 2013 Toyota RAV4 Picture

    2013 Toyota RAV4 Picture

    The base 2013 Toyota RAV4 LE starts at $24,145. | December 13, 2012

Just the Facts:
  • The base 2013 Toyota RAV4 LE starts at $24,145, including an $845 destination charge, reflecting a $650 price increase over the outgoing model.
  • The top-of-the-line 2013 Toyota RAV4 Limited all-wheel-drive model starts at $29,255, including shipping.
  • The 2013 Toyota RAV4 is more expensive than two of its chief competitors, the 2013 Honda CR-V and the 2013 Ford Escape.

TORRANCE, California — The base 2013 Toyota RAV4 LE starts at $24,145, including an $845 destination charge, reflecting a $650 price increase over the outgoing model.

The redesigned 2013 RAV4 goes on sale in early January.

Toyota's new strategy to equip all 2013 RAV4s with the 2.5-liter four-cylinder engine and six-speed automatic transmission enabled it to price even the most expensive 2013 model under $30,000. In comparison, the top-of-the-line 2012 Toyota RAV4 with a 3.5-liter V6 engine, five-speed automatic transmission and four-wheel drive starts at $31,305, including an $845 destination charge.

The new top-of-the-line 2013 Toyota RAV4 Limited all-wheel-drive model with the 2.5-liter four-cylinder engine and six-speed automatic transmission starts at $29,255, including shipping.

The 2013 RAV4 is available in three trim levels: LE, XLE and Limited. The midrange 2013 RAV4 XLE starts at $25,135, including shipping.

Standard equipment on the base 2013 RAV4 includes color-keyed door handles, 17-inch steel wheels with wheel covers, a color-keyed rear spoiler and a 6.1-inch display audio unit with integrated back-up camera. The 2013 RAV4 Limited gets a standard power liftgate, premium seating, an eight-way power driver seat with memory and heated front seats.

Toyota's new RAV4 is more expensive than two of its chief competitors, the 2013 Honda CR-V and the 2013 Ford Escape. But it is cheaper than the 2013 Hyundai Santa Fe.

The 2013 Honda CR-V LX with two-wheel drive starts at $23,625, including an $830 destination charge. The 2013 RAV4 is $520 more expensive than the 2013 CR-V.

Ford's 2013 Escape S with front-wheel drive starts at $23,295, including an $825 destination charge. The 2013 RAV4 is $850 more expensive than the 2013 Escape.

Hyundai's 2013 Santa Fe Sport with front-wheel drive starts at $25,275, including an $825 destination charge. The 2013 Santa Fe Sport is $1,130 more expensive than the 2013 RAV4.

Edmunds says: The redesigned 2013 Toyota RAV4 gets a relatively modest price increase, upping the ante in its super-competitive segment.

Comments

  • bonzjr bonzjr Posts:

    Hey, Anita, how about some additional 'reporting?' Why is the RAV4 more expensive than its chief competitors? Does it have more equipment, for example? Or did the press release you copied everything from not go into that much detail? Thanks. For not much.

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