2013 Santa Fe Showcased in Hyundai's 2013 Super Bowl Offensive


  • 2013 Hyundai Santa Fe Picture

    2013 Hyundai Santa Fe Picture

    The 2013 Hyundai Santa Fe will be showcased in the automaker's advertising during the 2013 Super Bowl. | January 23, 2013

Just the Facts:
  • Hyundai will be a major advertising presence at the 2013 Super Bowl, with five game-day ads, including several showcasing the 2013 Hyundai Santa Fe.
  • Other Hyundai Super Bowl commercials will feature the 2013 Hyundai Genesis R-Spec and the 2013 Hyundai Sonata Turbo.
  • Hyundai says that "Team," an ad running in the first quarter of the game, is a "pint-sized ode to the action movie genre."

COSTA MESA, California — Hyundai will be a major advertising presence at the 2013 Super Bowl, with five game-day ads, including several showcasing the 2013 Hyundai Santa Fe.

"The Santa Fe is the most valuable player this year, starring in three of the five Super Bowl advertisements," said Hyundai Motor America in a statement on Wednesday.

The advertisements are expected to be teased ahead of the game. One commercial, entitled "Don't Tell," has been seen previously and will air during the pre-game show.

Other 2013 Super Bowl commercials will feature the 2013 Hyundai Genesis R-Spec and the 2013 Hyundai Sonata Turbo.

Hyundai says that "Team," an ad running in the first quarter of the game, is a "pint-sized ode to the action movie genre." A 30-second commercial entitled "Stuck" will air in the second quarter and feature the Sonata Turbo.

The Genesis R-Spec will take center stage in a 30-second spot called "Excited" that is set to launch during the pre-game show.

Edmunds says: Some automakers, including Honda, have opted out of the 2013 Super Bowl, but Hyundai is revved up for the big game.

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