2013 Nissan Sentra Ad Campaign Seeks Fairy-Tale Ending


  • Nissan Ad Campaign

    Nissan Ad Campaign

    Nissan needs some creative assistance in the fairy-tale department when it comes to its 2013 Sentra ad campaign. | November 05, 2012

Just the Facts:
  • Nissan has launched "Date Better with Sentra," a series of six online dating advice videos to help consumers fall in love with redesigned features of the 2013 Nissan Sentra.
  • Nissan is telling consumers that it "needs help in the love department" and that they should craft a fairy-tale ending for the two lovers in the series.
  • The best entry earns a trip for two to Los Angeles, spa services and a $500 gift card.

FRANKLIN, Tennessee — Nissan has launched a series of humorous online dating advice videos and a contest in hopes of helping consumers fall in love with the redesigned 2013 Sentra.

The "Date Better with Sentra" series has six episodes that chronicle the awkward courtship of two characters known as Jeff, a bumbling nerd, and Felicia, who easily passes for a supermodel. Olympic gold medal swimmer Ryan Lochte has a cameo appearance in one video and a quirky message in another. For some inexplicable reason, Lochte is wearing a smoking jacket in one appearance.

With each misstep by Jeff, a helpful Don Juan-type character jumps in and ties his dating error with a Sentra highlight, including the "Easy Fill Tire Alert" system, LED accent headlights and rearview monitor.

The series is available on YouTube.

Nissan is linking the series to an online contest that encourages the public to finish Jeff and Felicia's story by writing "an ending to the fairy tale relationship of the two."

Official contest rules note that 30 percent of the entry should highlight the Sentra. Consumers can submit their most creative ending to the budding relationship through a contest tab on the Sentra Facebook page.

The most imaginative entry will earn the winner a trip for two to Los Angeles, two nights' accommodations at the Hollywood Roosevelt Hotel where the videos are filmed, spa services for two, a $500 gift card and a rental car to cruise the streets of L.A. in style. The winning package is valued at approximately $4,475, according to the official rules of the contest.

Edmunds says: Anyone familiar with The Bachelor will recognize this painful romantic genre. We recommend having Jeff ride off into the sunset with the Sentra.

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