2013 Honda Civic Reboots With New Ad Campaign


  • 2013 Honda Civic Picture

    2013 Honda Civic Picture

    The 2013 Honda Civic's new ad campaign highlights "continuous improvement," says the automaker. | January 03, 2013

2 Photos

Just the Facts:
  • The 2013 Honda Civic is on a quest for "continuous improvement," according to the automaker, as it launches yet another advertising campaign for its core compact car.
  • The latest Civic ad push focuses on "inventors, makers and explorers like those who created a laser keyboard and 4moms origami stroller," said Honda in a statement on Wednesday.
  • Honda hustled through extensive interior and exterior design upgrades for the 2013 Honda Civic after criticism of the previous redesign of the car.

TORRANCE, California — The 2013 Honda Civic is on a quest for "continuous improvement," according to the automaker, as it launches yet another advertising campaign for its core compact car.

The latest Civic ad push focuses on "makers and explorers like those who created a laser keyboard and 4moms origami stroller," said Honda in a statement on Wednesday.

Honda hustled through extensive interior and exterior design upgrades for the 2013 Honda Civic after criticism of the previous redesign of the car. The Civic's chief rivals include the Toyota Corolla and the Ford Focus.

Three 2013 Honda Civic models, including the sedan, Si Coupe and Hybrid, will be featured in three TV spots, the automaker noted. The campaign debuted during the 2013 Rose Bowl and will be featured during the NBA and NFL AFC Wildcard and Divisional games, as well as in nearly 60 markets during the BCS Championship. The redesigned Civic ads will also be seen during the Grammy Awards.

"The TV creative mixes found and original footage of real inventors, makers and explorers like those who created a laser keyboard and 4moms origami stroller aligned with Honda's own engineering innovations such as the 2013 Civic, Asimo, HondaJet and high-performance racing programs to express their shared passion for creativity and ingenuity," said Honda.

Previously, Honda tried to pitch the redesigned 2012 Honda Civic with a campaign that featured such characters as a zombie and a ninja.

Edmunds says: Future sales numbers of the 2013 Honda Civic will show whether inventors and explorers can trump a zombie and a ninja.

Leave a Comment
ADVERTISEMENT

Featured Video

ADVERTISEMENT

Marketplace

up2drive

Get Pre-Approved for a Loan


Car.com

Credit Problems?
We can help you get Financing!

ADVERTISEMENT
Have a question? We're here to help!
Chat*
Chat online with us
Email
Email us at help@edmunds.com
*Available daily 8AM-5PM Pacific