- Fiat and Italian design house Gucci are collaborating again on a limited-edition version of the 2013 Fiat 500.
- The 2013 Fiat 500 by Gucci Edition starts at $24,550, reflecting a $7,750 price premium over the base 2013 Fiat 500 Pop model.
- The 2013 Fiat 500c by Gucci Edition starts at $28,550, including shipping.
AUBURN HILLS, Michigan — Fiat and Italian design house Gucci are collaborating again on a limited-edition version of the 2013 Fiat 500.
The 2013 Fiat 500 by Gucci Edition starts at $24,550, including an $800 destination charge, reflecting a $7,750 price premium over the base 2013 Fiat 500 Pop model.
The 2013 Fiat 500c by Gucci Edition starts at $28,550, including shipping. The special models go on sale this month.
The automaker said the previous 2012 Fiat 500 by Gucci — dubbed "couture you can drive" — was one of the fastest-selling Fiat 500s ever in the brand's U.S. portfolio. The Gucci Fiats also routinely make the list of the hottest "fashion" cars of all time, vying with such competitors as the Range Rover Evoque Victoria Beckham, the Chrysler 300C by John Varvatos and the Lamborghini Murcielago LP640 by Versace.
Of course, those with a long memory might recall an earlier Gucci foray into the automotive world. Gucci decades ago collaborated with now-defunct AMC on the AMC Hornet Sportabout by Gucci.
This latest version of the Fiat 500 by Gucci gets either a Gucci Nero (black) or Gucci Bianco (white) exterior paint treatment. The iconic Gucci green/red/green web stripe runs along the side of the Fiat 500 by Gucci or across the length of the power-retractable cloth top on the Fiat 500c By Gucci, as well as the car's seats. Retro-inspired 15-inch aluminum wheels match the exterior paint.
The interior can be ordered in a monotone or two-tone treatment.
Gucci appears to be branching out in several directions. Women's Wear Daily said earlier this month that Gucci is said to be developing a makeup line. And Frida Giannini, Gucci designer, gave some clues about how she's thinking in terms of fashion in a February interview with The New York Times following a runway show.
"I like the idea of being bourgeoise, but very sexy," she said.
Edmunds says: Fiat says there is a clientele in America that appreciates and demands high-quality small cars — and one that apparently loves high-fashion labels.