2013 Chevrolet Spark: The Latest Chick Car?
- The 2013 Chevrolet Spark is turning out to be a favorite among female shoppers, according to a new report by General Motors.
- GM said that 51 percent of Sparks are purchased by women, "more than any other Chevrolet vehicle."
- GM also noted that early buyer data for the Spark shows that 29 percent of buyers are under 35.
DETROIT — The 2013 Chevrolet Spark is turning out to be a favorite among female shoppers, according to a new report by General Motors on Tuesday.
GM said that 51 percent of Sparks are purchased by women, "more than any other Chevrolet vehicle." The Detroit automaker stopped short of calling the Spark a "chick car," a description shunned by automakers. The Volkswagen Beetle, until its most recent macho makeover, was often labeled a "chick" car.
The 1955 Dodge La Femme, a Custom Royal Lancer with pink trim and a special calfskin pink purse, is perhaps the ultimate "chick" car. It also made the Edmunds' list of the 100 worst cars. It was discontinued after the '56 model year.
The Spark is perhaps the only GM vehicle to come in pink. Buyers can pick from a number of eye-popping Spark color choices, including "Techno Pink." GM did not say how many consumers are opting for that choice. It noted that 23 percent of Spark buyers are picking Salsa Red, making it the Spark's most popular exterior color. Jalapeno Green and Denim Blue are the second- and third-most popular Spark color choices.
The Spark's female demographics were part of a larger report from GM on just who is buying the minicar. GM noted that early buyer data for the Spark shows that 29 percent of buyers are under 35. Nearly 54 percent of Spark purchases are "conquest" sales or buyers who are new to the brand. More than one in five buyers is coming from an import car brand, said GM.
Value figures largely into purchase consideration for the Spark. The four-passenger minicar starts at $12,995, including an $810 destination charge.
Edmunds says: Hard to say whether the 2014 Chevrolet Spark EV will be as electrifying with the female market as its more conventional counterpart.