Cadillac has a winner. We were looking at the Acura TL (very nice car). The Acura had a great interior with lots of standard features but, the exterior styling is so-so. In fact, it is not easy to differentiate between the Acura TSX at first glance. The Cadillac has superior exterior styling and an interior meant to seem more serious like its European competitors. With comparable handling and better responsiveness from a dead stop or highway passing than the TL (due to a higher peak/flat torque curve at roughly 3,000 rpm) the CTS has my vote. I made my decision based on rational objective reasoning. Throwing objectivity out the window, I feel better driving an American car.
-Exterior styling -Handling -Acceleration -Available options such as heated power seats, Stabilitrac, Sport package, Luxury package. -Employee discount pricing. -American manufacturer as compared to German or Japanese (undeniably good cars) or worse, partially French owned Infinity/Nissan.
-More standard features -Allow installation of the GPS Navigation system without having to purchase every other option including the kitchen sink!