I tried several competitors (new M3, IS-F, RS4, C63) but the 1st time I sat and drove this car I knew it was what I wanted - a pure driver's car that has some semblance of practicality too. Not full of driver aids that detract from the driving experience. The looks are stunning and it gets endless complements from everyone. Just fun to drive, even when noodling around town. Sure to be a classic, in terms of design/performance - a little hot rod.
Fun-to-drive factor, performance, semblance of practicality, looks, uniqueness.
Long nose takes some getting used to when navigating parking curbs!