2008 BMW X5 4.8i: The Spacey Dong Chime Edition
February 06, 2009
Inspired by High Chief Oldham's genre-defining video performance detailing the annoying chimes of the Ford Flex, I have made my own short-feature movie of the BMW X5's start-up/warning chime.
But it's not a chime. It's more of a dong, really. A dong with a slinky, wavering fade-out. This same sound has been slowly making its way into all BMWs, since it appeared in the too-weird-for-prime-time 7-series years ago.
Anyway, it brings me a sort of spaced-out peace. Listen to it in the hastily shot video above. Then I finally realized why it fills me with a child-like wonder each and every time: It is almost exactly how my head remembers the sound of The Jetsons' doorbell.