I haven't even had the vehicle a week and this is our first BMW. I wouldn't have considered BMW but my wife really wanted to check them out. After taking it around the block I was hooked, I was impressed by the attention to detail and the feel of the vehicle. I am sure there will be more Bimmers in the garage.
The iDrive is what sets this apart from any vehicle I've driven. There is a lot to it and I regularly go through the owners manual to see how to do things. Oh BTW, when you turn it on, it returns the favor.
1) Backup camera as a standard feature. 2) Better manual explaining the I-drive, it could even be a Power Point slide show. 3) A touch screen for the navigation system. 4) The voice recognition system misunderstands a lot of commands especially when there is any background noise.